Offload your capital stack to Elrock.
the firm
We pair technology and sophisticated information systems with capital markets expertise.
Fund info via data ingestion
We track, vet, and enrich public records to understand who is financing projects.
Concise web-based OMs
Password-protected and built on our site, our OMs expedite lender response time and interest.
Parameter-driven approach
We use a targeted approach that pairs 12 key deal parameters with well-capitalized lenders.
Non-exclusive agreements
We believe we can find the best terms available so we avoid exclusives - we invite competition.
No deposits or upfront fees
Upfront costs are unnecessary in a results-driven business - we get paid if you do.
Complimentary Review
We offer a consultation to inform your models and set expectations for where terms will fall.
Our story
Elrock's Core Principles
Elrock assists sponsors in securing the right debt and equity for their projects.
Our mission is to harness today's technology and available data to modernize the role of mortgage brokers while maintaining the boutique, customized approach that is essential for fine-tuning the capital stack.
Contact us today to learn more about our services or discuss your specific capital needs.
Our mission is to harness today's technology and available data to modernize the role of mortgage brokers while maintaining the boutique, customized approach that is essential for fine-tuning the capital stack.
Contact us today to learn more about our services or discuss your specific capital needs.
Luke R. Johnson, Principal
Our process
Private, Password-Protected OMs
We take a targeted approach to project placement, ensuring the details of your project are kept under a password and provided only to funds who have a history of similar investments.
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